From Cost to Price — Connecting Rate Cards, Contracts, and Profitability to Cost
Cost is not a price — it's a floor and it's leverage. How to rewrite the rate card as a translation of cost structure, why across-the-board increases drive away your best customers, the price waterfall between list rate and pocket price, turning the ledger into renewal-negotiation evidence, writing assumptions instead of numbers into quotes, and the treatment ladder for the whale curve's tail. Part 5 of our logistics costing series — the finale.